Uber

🌈✨ Pinlord x Uber: Celebrating Diversity & Empowering Everyone to BE Who They Are! 🚖🎉

"We support everybody's right to BE who they are!" – Uber 🏳️‍🌈

In 2018, Uber partnered with Pinlord to launch a powerful campaign centered around diversity, community, and empowerment. This campaign, delivered right as same-sex marriage legalization was being decided in Australia, aimed to promote freedom and inclusion for all. 💖🙌

The heart of the campaign was the phrase "uBEr," designed to empower everyone to BE who they want to be. Our work took center stage at the iconic Sydney Gay and Lesbian Mardi Gras, where our creations were proudly displayed from the top of the Uber Pride float and celebrated across the crowd. 🎉🎨🏳️‍🌈

At Pinlord, we provided:

✔️ Branding that captured Uber’s commitment to diversity and freedom 🎨🌟
✔️ Product design that aligned perfectly with the vibrant, inclusive spirit of the campaign 💡🎁
✔️ Ethical manufacturing to ensure sustainable practices throughout production 🌱♻️
✔️ Strategic consultation to create a lasting, impactful message that resonated far beyond the parade 🎯💬

This campaign enabled Uber to take a bold stand in celebrating diversity and inclusion. It wasn’t just about Pride Month—it created a platform for visibility and support of LGBTQ+ communities all year round. 🌍🌈

We’re so proud to have been a part of this campaign, helping to spread the message of freedom, trust, and community. 💖

Ready to launch a meaningful campaign that aligns with your brand’s values? Let’s collaborate and create something extraordinary! 🚀🌟

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