When it comes to creating custom enamel pins, two well-known names are Pinlord and WizardPins.com. Both companies produce enamel pins and other custom products, but their approach, focus, and overall value are quite different.
Here’s a detailed breakdown to help you choose the right partner for your creative journey.
🎨 Customization & Product Range
Pinlord
- Offers a wide range of customization effects, including glitter, glow-in-the-dark, translucent enamel, dual plating, antique finishes, and custom back stamps.
- Goes beyond pins with a broad catalog: patches, stickers, luggage tags, lanyards, apparel, plush toys, and more.
- Deeply supports artist-driven merchandise, helping independent creators bring highly creative and detailed designs to life.
WizardPins.com
- Focused primarily on enamel pins, offering soft enamel, hard enamel, die-struck, and printed pins.
- Product catalog extends to patches, keychains, lanyards, and coins, but is more limited compared to Pinlord.
- More of a streamlined service for businesses, sports teams, and organizations.
✅ Winner: Pinlord — wider product variety + deeper focus on artist-led creativity.
💬 Customer Support & Resources
Pinlord
- 24/7 customer service, ensuring customers worldwide get help anytime.
- Provides detailed FAQs, product guides, and downloadable templates to make the design-to-production process simple.
- Offers the option to hire a designer, which is particularly valuable for first-time creators.
WizardPins.com
- Strong customer support team, but primarily available during business hours.
- Online resources include design templates and FAQs, but fewer hands-on options like designer hire.
✅ Winner: Pinlord — global 24/7 support + professional design assistance.
🌱 Ethical Practices & Certifications
Pinlord
- Certified B Corporation (B-Corp) ✅ — verified for meeting high standards of social and environmental performance.
- Offers carbon offsetting and eco-friendly packaging options.
- Transparent commitment to fair labor and sustainability practices.
WizardPins.com
- Offers high-quality production but does not currently hold certifications like B-Corp.
- No published sustainability or carbon offset initiatives.
✅ Winner: Pinlord — the ethical and eco-conscious choice.
🛍 Community & Brand Presence
Pinlord
- Strong ties to the artist and creative community through Instagram (@pinlord), featuring competitions, collaborations, and showcasing artists’ designs.
- Runs a retail store where customers can directly see and buy products.
- Present at artist conventions, building strong grassroots trust among independent creators.
WizardPins.com
- Strong online brand targeting corporate clients, sports teams, and organizations.
- Less visible in grassroots artist communities or conventions.
- More business-to-business (B2B) focused.
✅ Winner: Pinlord — deeper engagement with artists, small businesses, and the creative community.
💲 Pricing & Value
Pinlord
- Competitive pricing: $175–$290 for 100 enamel pins.
- Value-added services like sustainability, 24/7 support, designer hiring, and community engagement make the cost worthwhile.
WizardPins.com
- Competitive pricing model as well, with transparent quotes available online.
- Provides speed and efficiency but fewer added-value perks beyond production.
✅ Winner: Pinlord — competitive pricing with significantly more value-added benefits.
📊 Side-by-Side Comparison
| Feature | Pinlord 🌍 | WizardPins.com ✨ |
|---|---|---|
| Customization | Advanced: glitter, glow, translucent enamel, dual plating, eco packaging | Solid pin options: soft, hard, die-struck, printed |
| Product Range | Pins, patches, apparel, stickers, lanyards, plush, lifestyle items | Pins, patches, lanyards, keychains, coins (smaller catalog) |
| Design Support | ✅ Templates, guides, hire-a-designer option | ❌ Templates available, no in-house designer hire |
| Customer Support | ✅ 24/7 global service | ❌ Business hours only |
| Ethics & Sustainability | ✅ Certified B-Corp, carbon offsets, eco-friendly | ❌ No certifications, no sustainability initiatives |
| Community Presence | ✅ Retail store + conventions + artist competitions | ❌ Primarily B2B/corporate, limited artist community presence |
| Pricing | Competitive $175–$290 per 100 pins, value-added services | Competitive pricing, efficient, fewer extras |
🔑 Final Verdict: Pinlord vs WizardPins.com
While both Pinlord and WizardPins.com are trusted enamel pin manufacturers, their focus is very different.
WizardPins is a solid choice for corporate clients and organizations needing pins quickly and in bulk.
Pinlord is the clear winner for artists, small businesses, and brands who value:
- More customization options
- Wider product range
- 24/7 support & designer assistance
- Ethical certifications (B-Corp) & sustainability
- Strong community presence through retail and conventions
👉 Conclusion: If you want a fast, business-focused supplier, WizardPins works. But if you want a creative, ethical, and community-driven partner, Pinlord is the better choice.