Allen & Unwin x Pinlord: Bringing Aurora Rising to Life with Custom Sustainable Merchandise

Books have always been a gateway to imagination, a way to transport readers into extraordinary worlds. That’s why Pinlord.com was thrilled to partner with Allen & Unwin, one of Australia’s most respected publishing houses, for the launch of Aurora Rising — the latest YA masterpiece from award-winning authors Amie Kaufman and Jay Kristoff.

This highly anticipated release needed more than just a traditional launch — it needed a custom, immersive experience that captured the magic and scale of the story while connecting deeply with YA fans across the globe.

What Pinlord Delivered

Pinlord provided end-to-end creative, production, and consultation services to bring Aurora Rising to life. Our work included:

• Branding and creative direction – developing a bold and captivating identity for the launch.
• Custom product design – creating visuals and merchandise inspired by the Aurora universe.
• Sustainable manufacturing – ethically produced under Certified B-Corp practices, ensuring high quality with minimal environmental impact.
• Strategic consultation – aligning every product and branding element with the spirit of the book and its target audience.

Explore Pinlord’s custom publishing and launch merchandise catalog to see how we help authors and publishers amplify book releases.

Creating a Unique Book Launch Experience

The Aurora Rising launch was more than just a release — it was an immersive celebration of storytelling.

Pinlord designed and produced eye-catching, sustainable merchandise that brought the book’s world into the hands of readers. These elements created a memorable, multi-sensory unboxing and launch experience that resonated deeply with YA fans.

By blending visual design, sustainability, and creative strategy, we ensured the launch had a lasting impact in the publishing world.

Results of the Collaboration

The partnership between Pinlord and Allen & Unwin delivered:

• A highly successful book launch that stood out in a competitive YA market.
• Increased fan engagement, with merchandise and branding that amplified anticipation and community buzz.
• A showcase of how sustainable product design can align with storytelling and publishing campaigns.

The launch of Aurora Rising became more than a release — it became a shared experience for readers worldwide.

Why Publishers Partner with Pinlord

Publishers and authors trust Pinlord.com because we specialize in:

• Creative collaborations – turning books into immersive campaigns and events.
• Custom merchandise design – from book-themed enamel pins and patches to bookmarks, acrylic charms, and apparel.
• Sustainable manufacturing – ethical, Certified B-Corp processes to ensure eco-conscious production.
• End-to-end launch support – from product design to packaging and delivery.

Final Thoughts

The Aurora Rising x Pinlord collaboration highlighted how custom sustainable merchandise can elevate book launches into memorable cultural events. By combining storytelling, design, and eco-conscious production, we helped Allen & Unwin engage readers and celebrate the power of YA literature.

At Pinlord.com, we’re proud to help authors, publishers, and creative storytellers bring their visions to life with custom products that delight fans and strengthen brand loyalty.

Ready to create a unique, immersive book launch experience? Explore the Pinlord product catalog and let’s collaborate.

• Custom Enamel Pins
• Custom Stickers
• Custom Patches
• Custom Acrylic Charms & Keychains
• All Products

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