Blundstone x Pinlord: Celebrating 150 Years of Adventure with Custom Sustainable Merchandise

For more than 150 years, Blundstone boots have been a global icon of durability, craftsmanship, and adventure. From their roots in Tasmania, Australia to becoming leaders in the international boot market, Blundstone has empowered generations to take on the world’s toughest terrains with their signature blend of rugged toughness and worn-in comfort.

To celebrate this extraordinary milestone, Blundstone partnered with Pinlord.com to launch a capsule collection of custom merchandise at the iconic Splendour in the Grass music festival. The collection embodied Blundstone’s adventurous spirit and quickly became a festival favorite. The success of the campaign led to a three-year collaboration that expanded globally, ensuring Blundstone’s story of adventure reached audiences around the world.

What Pinlord Delivered for Blundstone

As Blundstone’s trusted creative partner, Pinlord provided end-to-end services designed to celebrate their heritage while connecting with a new generation of adventure seekers:

• Creative branding and design – highlighting Blundstone’s rugged, adventurous identity.
• Custom product design – developing stylish, durable merchandise that matched the uncompromising quality of their boots.
• Ethical, sustainable manufacturing – ensuring every item was responsibly crafted under Certified B-Corp practices.
• Strategic consultation – aligning products with the global outdoor and festival culture.

Explore Pinlord’s custom adventure merchandise catalog to see how we help lifestyle brands tell their story.

Adventure-Ready Merchandise

From festival gear to sustainable product collections, every item Pinlord created for Blundstone reflected the same resilience, quality, and craftsmanship that made their boots iconic. Designed for both outdoor enthusiasts and city adventurers, the merchandise was built to withstand life’s toughest journeys — whether hiking rugged trails, attending festivals, or walking urban streets.

Results of the Collaboration

The Blundstone x Pinlord partnership achieved:

• A successful capsule launch at Splendour in the Grass, resonating with festival-goers and adventure lovers alike.
• Expanded collaboration over three years, scaling globally to reinforce Blundstone’s presence as an adventure lifestyle brand.
• Increased fan engagement, with merchandise that became collectible, wearable, and instantly tied to Blundstone’s story of exploration.
• A clear demonstration of how sustainable custom merchandise can honor brand heritage while appealing to modern audiences.

Why Outdoor & Lifestyle Brands Partner with Pinlord

Global heritage and adventure brands choose Pinlord.com because we provide:

• Creative collaboration – translating brand legacy into modern merchandise.
• Custom product expertise – from enamel pins and patches to apparel, keychains, and festival-ready gear.
• Sustainable manufacturing – Certified B-Corp production, ensuring ethical, eco-friendly practices.
• Global perspective – designing merchandise that resonates with communities from local festivals to international markets.

Final Thoughts

The Blundstone x Pinlord collaboration demonstrates how custom sustainable merchandise can celebrate heritage while inspiring new generations of adventurers. By combining brand storytelling, sustainable production, and innovative product design, we helped Blundstone mark 150 years of exploration with merchandise as legendary as their boots.

At Pinlord.com, we’re proud to help outdoor and lifestyle brands create custom, high-quality merchandise that reflects their values and strengthens their global impact.

Ready to create durable, sustainable merchandise that tells your brand’s story? Explore the Pinlord product catalog and let’s collaborate.

• Custom Enamel Pins
• Custom Stickers
• Custom Patches
• Custom Acrylic Charms & Keychains
• All Products

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