Uber x Pinlord: Celebrating Diversity & Empowering Everyone to BE Who They Are

“We support everybody’s right to BE who they are!” – Uber

In 2018, Uber partnered with Pinlord.com to launch a bold campaign focused on diversity, inclusion, and community empowerment. Timed alongside Australia’s pivotal decision to legalize same-sex marriage, the campaign reinforced Uber’s commitment to freedom, equality, and visibility for LGBTQ+ communities.

The “uBEr” Campaign

At the heart of the campaign was the phrase “uBEr” — a celebration of individuality and the freedom to BE who you want to be. This message was brought to life at one of the world’s most iconic cultural events: the Sydney Gay and Lesbian Mardi Gras.

Pinlord’s designs took center stage, proudly displayed atop the Uber Pride float and celebrated by crowds throughout the parade. The collaboration made a powerful statement, positioning Uber as not just a service provider, but a champion of diversity and inclusion.

What Pinlord Delivered

For this campaign, Pinlord provided end-to-end creative and production support to align Uber’s message with the vibrancy of Pride:

• Branding and creative direction that captured Uber’s commitment to diversity, equality, and freedom.
• Custom product design reflecting the colorful, inclusive spirit of the campaign.
• Ethical and sustainable production under Certified B-Corp standards.
• Strategic consultation to ensure the campaign’s message resonated long after the Mardi Gras parade.

👉 Explore custom campaign merchandise designed to align brands with meaningful causes.

Impact of the Uber Pride Campaign

This activation did more than celebrate Pride Month. It created:

• A platform for visibility for LGBTQ+ communities.
• A bold statement of corporate responsibility, showing Uber’s alignment with equality and inclusion.
• A campaign that reinforced Pride as an all-year celebration, not just a seasonal event.

By taking part in Mardi Gras with a clear message, Uber amplified its values while engaging directly with communities in a genuine, celebratory way.

Why Brands Like Uber Choose Pinlord

Global companies partner with Pinlord.com because we specialize in:

• Creative collaboration – transforming values into impactful branding and merchandise.
• Custom design & production – from custom enamel pins and patches to stickers, acrylic keychains, and custom apparel.
• Ethical manufacturing – Certified B-Corp, ensuring sustainability and fair labor.
• Campaign expertise – ensuring activations resonate with audiences and leave a lasting legacy.

Final Thoughts

The Pinlord x Uber Pride campaign demonstrated how branding, ethical production, and creative collaboration can amplify important social messages. By helping Uber bring the “uBEr” campaign to life, Pinlord contributed to a project that celebrated freedom, visibility, and inclusion.

At Pinlord.com, we’re proud to work with global brands to create meaningful campaigns that align with their values while leaving a lasting impression.

👉 Ready to launch a campaign that champions diversity and builds authentic connections? Explore Pinlord’s custom product catalog and let’s collaborate.

• Custom Enamel Pins
• Custom Stickers
• Custom Patches
• Custom Acrylic Charms & Keychains
• All Products

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